MULTAE: Pay to be green?
For many years I doubted studies and releases that “over 70% of consumers is willing to pay more for sustainable packaging”. I thought I was cynecal … I thought, yeeehhh … on surveys, but what in real life? I see now this posting that (indeed) sustainability must not cost too much. https://www.packaging-360.com/en/e-commerce-mail-order-business/sustainability-must-nnot-cost-too-much/ And if you master the German language See https://fashionunited.de/nachrichten/einzelhandel/studie-nachhaltigkeit-im-e-commerce-darf-fuer-kundschaft-nicht-teurer-sein/2022072547556 And about free returns See https://www.ottogroup.com/en/stories/story/story-retouren.php Keep smiling!
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AuthorPatrick Poitevin Archives
September 2022
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